Born: February 9, 1954,
Brian Avey graduated with an Honours Bachelor of Commerce in Sports Administration in 1978 and was appointed as The Ontario Soccer Association's first Executive Director that same year. He oversaw the organization grow from a modest sport in those days to the largest sport organization in Canada by 1996. Brian played a leadership role steering the organization through the integration of youth and senior soccer, establishing indoor soccer and mini soccer back in 1981 and moving the sport to centre stage hosting two World Cup Champions: Italy and Germany and FIFA's inaugural World U16 Championship in 1987.
Throughout his 25 year term of office he built an infrastructure that became the envy of sport with District Branch Offices, Club Head Coaches, using the latest technology and over one–third of the total certified coaches in sport. Brian was big a proponent of female participation only 15% back in 1978 and 50% at his retirement. Brian always pushed the sport to develop sound strategic plans elevating Player Development to an integral component of planning advocating Training Centres, a Pyramid for Play and spearheading Canada's first full size indoor facility and home for soccer known as The Soccer Centre.
Brian served on behalf of the sport on numerous government task forces ranging from funding, technology and events to volunteer screening. Brian appreciated the importance of the largest work force of volunteers in Canada creating a Soccer Conference to recognize their achievements and to facilitate networking. The history of the sport became another passion with him and long time partner William Hoyle the founders of The Soccer Hall of Fame and Museum.
Brian was recipient of the CSA's President Award back in 2002. Brian away from the boardroom coached all four of their children in mini soccer and lead his daughters high school team to the OFSSA silver medal. Brian and his wife Wendy of 32 years reside on the west coast where their children relocated, now serving as General Manager of a Golf Club, Curling Club and Squash Club.